The narrative around the gender wage gap is continuously centered on women making seventy cents to the male dollar. Nevertheless, these statistics are misleading. Among women, there are vast disparities in pay wage due to several factors such as race, ethnicity, ability, sexual orientation, and nationality.
The truth is that millennials are multifaceted beings. All black men aged 20 and below aren’t into NBA or video games. I’ll dive into the importance of understanding the nuances psychographics of your audience and how this gets brands closer to their target.